About Us
Founded as Helium Report in 2005, the company is led by Greg Shove, a veteran of America Online, and Jamie Cheng, a former senior manager at online retailer RedEnvelope. The lead investor and chairman is Jim Kohlberg. Halogen Guides is privately owned.
Mission
Halogen Guides publishes independent and objective lifestyle advice for affluent consumers. The company is two years old, employs over 20 people and has offices in San Francisco and Orlando.
Management Team
Greg Shove
Founder and CEO
Prior to launching Halogen Guides, Greg was an active private and public company investor, and currently serves on the board of Red Envelope. From 1996 to 2000, Greg was an executive at America Online, overseeing more than $600 million in annual revenue. Greg joined AOL after the acquisition of 2Market, an interactive shopping startup he co-founded. Greg is a Sloan Fellow from Stanford University’s Graduate School of Business and holds a B.A. in Economics from the University of Western Ontario.
Jamie Cheng
Senior VP and Chief Analyst
In addition to his quarterly analyst reports, Jamie oversees operations and finance at Halogen Guides. Before co-founding the company, he served on the senior management team at RedEnvelope, a web and catalog retailer. Jamie started as the first employee at RedEnvelope and helped grow revenues from $0 to $110 million over an eight-year period, culminating in an initial public offering in 2003. He was formerly a management consultant at Prophet Brand Strategy. Jamie earned dual MBAs from the University of California at Berkeley and Columbia University, and a B.S. from U.C. Berkeley’s Haas School of Business..
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